Juneteenth: Black-Owned Businesses

Supporting Black businesses is something we can do not just on Juneteenth the day but anytime throughout the year (shout-out to National Black Business month in August).

Let’s address the first hurdle: identifying a Black business. Simply because a business sells products that are catered to the Black community, does not necessarily mean that it is owned by a person who identifies as Black. Google has a cool filter on its search results to help you identify if the business is Black-owned. Trying to pick out an engagement ring for your love? Search for Black owned jewelry shop, and it will include if the shop identifies as Black-owned in the results.

Why you should support Black-Owned Businesses:

  • Closing the racial wealth gap
  • Creating Jobs and Opportunities
  • Supporting Communities

100+ Black-owned businesses to support in 2022 and beyond

You can use this link to search and find local black-owned businesses in eight 8 of Victra markets: Boston, Charlotte, Chicago, Dallas, Los Angeles, New York City, Bay Area and Seattle.

Business Spotlight: Locafella

In its simplest form it’s an all-natural hair studio for dreadlocs full of talented locticians, but it’s so much more than that. Self-taught locs specialist, Jasmin Thomas, began her career while attending college at Chico State University on a basketball scholarship. Upon earning her degree in Psychology, Jasmin returned where she began working side-by-side in her father’s barbershop, as a loc-tician “hairapist”. With her unique artistic techniques, fast turnaround and quality service, Jasmin quickly rose to success.

“Locafella is a culture. It represents strength, courage, and faith. It represents a community of real people with pain and transgressions. Clients come here to feel love and sense of family. They want to escape the problems out here in the world today.

I started this brand with one client when I graduated college and I had two options, get a job in my career field or bet on myself and build my own brand. The way this path was aligned is divine. The more my clientele built, the more I needed to connect with other stylists like myself and make this one large brand. I wanted to leave something in the soil that would outlive me. I wanted to create generational wealth and build my own brand in my own name.”

-Jasmin Thomas, Owner & Master Loctician

The unique thing about Locafella Loc Studio is that they are the only luxury dreadlock salon around. Locafella studio has two locations; 7 stylist at the Fontana location Inland Empire, and 10 stylists at the Melrose location LA. Everyone works together as a team and respects the brand and what it represents. They also have clothing and a full hair product line up available in stores, Walmart.com, and Amazon. Visit their website here!


If you are passionate about highlighting cultural diversity by fostering compassion and inclusion for all people of color in the workforce, or learning more about how to effectively support the community by becoming an ally, then click here to subscribe to our group.